Custom Report: In-App Purchases

This article explains how to create a report that shows you the number of single issues and subscriptions that have been purchased in your Pugpig Publish app via the app stores. 

HOW TO CREATE THE CUSTOM REPORT

• In CUSTOMISATION > Custom Reports click New Custom Report
• Give your report a Title and a Name for the report tab, such as ‘In App Purchases’
• Set the Type to be Explorer
• Add a Metrics group called Event which includes Total Events and Unique Events
• Under Dimensions Drilldowns add Event Action > Event Label
• Then add a Filter with the condition include Event Action > Regex > 'SubscriptionPurchase|SingleIssuePurchase' 

HOW TO DRILL DOWN AND FILTER THIS CUSTOM REPORT

Once this report has been saved you will see the number of SingleIssuePurchase and SubscriptionPurchase events that have taken place in your app within the report timeframe set on your Google Analytics dashboard. To see what editions and subscription durations have been bought click on either SubscriptionPurchase or SingleIssuePurchase to drill down into your table. This will show you the Event Label for each event tracked which is the the app store product ID. Every single issue or subscription duration will have a unique ID set up in the stores that you can use to identify it. 

You may want to surface the Event Label at the top level of the report so at a glance you can see numbers for specific product IDs. 

• To do this edit the Custom Report and change it's Type from Explorer to Flat Table and then save. Your report should now look like this:

• Alternatively, this can be done on the fly by setting a specific Event Label value in the advanced section of your report screen.

• Or by editing the original Custom Report and adding an additional Filter for a specific Edition Label value.

IMPORTING THIS CUSTOM REPORT TO YOUR OWN ACCOUNT

• Click here to import this report into your own Google Analytics account. 

A NOTE ON GOOGLE ANALYTICS METRIC DEFINITIONS

This report uses the standard Google Analytics Metrics Total Events and Unique Events. These are defined by Google Analytics as follows: 

• Total Events: The number of times events occurred.
• Unique Events: A count of the number of times an event with the category/action/label value was seen at least once within a session. 

Most of the time you will want to use the Total Events value from this report but there are cases where the Unique Events value is useful and you can find out more about how this is measured in Google Analytics help pages here.