Custom Report: Browser Version for Web Reader

We can set up a nice custom report to see views by browser type and version across Mobile, Tablet and Desktop for web readers.

Step 1. Creating the custom segments

Create the following custom segments in Google Analytics: Mobile, Tablet & Desktop.

To do this, first click “+ Add Segment”:

In the Custom Segments section, click “+Create New Segment” and call it “Mobile”. Click “Technology” and in the Device Category section, select “exactly matches” and enter “mobile” like below and save the segment:

Create another segment called “Tablet” and do the same but this time enter “exactly matches tablet”.  

For the “Desktop” segment, change “exactly matches” to “does not match regex” and enter “mobile|tablet”. This filters out all mobile and tablet data.

Viewing by Mobile, Tablet and Desktop segments in Audience > Devices and Network shows views by OS Version for each segment:

Step 2: Creating the custom report

In Customization click “+ New Custom Report”.

Choose a Title and a Name for the report tab, such as ‘Browser versions’.

Add the Metrics we want to view in this report.

Note: The metrics you add here effect the dimension drilldowns you can pick.

Such as ‘Screen Views’, ‘Unique Screen Views’, ‘Avg. Time on Screen’, ‘Bounce Rate’:

In Dimension Drilldowns choose ‘Browser’:

Save!

This report can then be configured to show the information we need by choosing the custom segment and adding a secondary dimension.

Example - We want to view which browser versions Desktop devices are using the most:

Add ‘Desktop’ as the custom segment, then add ‘Browser Version’ as the Secondary dimension and sort by Screen Views.

This could be saved as a Shortcut or added to a Desktop if it is a frequently needed report so it doesn't need to be reconfigured each time.